- May 9, 2013
- Energy Engine Logo
- Adobe Illustrator
Client: Energy Engine
A professional services energy consulting company that helps business reduce their electricity and natural gas rates in all deregulated markets.
The logo should reflect PROTECTION, TRUST and SECURITY. The logo needed to be professional with a retail focuse. Their tag line: reduce your energy rates, needed to be used in conjuction with the logo .The logo needed to print well on white space, and should include horizontal and vertical layouts with horizontal the priority.
Energy Engine’s services can be utilised by all businesses including small, medium and large consumers, however, their target customer is medium sized businesses. The industry sectors include: hotel, property management firm, manufacturing company, car wash, national chain of retailers, etc.
The Mark or Emblem: This emblem needed to be used as aestheticly throughout their collateral on web and print materials. The type face or font: Not to use irregular font that is difficult to find or has to be purchased. The name ENERGY ENGINE is powerful so they client required the name in caps. The colors: Creative license but multiple colours were required. Alternatively various percentages of the same colour.